Hello, I’m Rox.
I’m a business writer interested in the stories companies tell about themselves and the ones the rest of us agree to believe.
I write about modern business culture, leadership, strategy, language, and the way certain ideas are pushed so much that we stop noticing how strange they are.
Because every business decision is also a theory about how the world works, I pay attention to the assumptions underneath the obvious.
If you spend time here, I hope you don’t simply leave with my conclusions. I write to help you ask the questions early, before reality asks them for you at a much higher cost.