Subject: We finally meet 🙋🏻♀️
I’m Rox.
I spend most of my time with words and ideas, usually in a corner of the internet where things are still being worked out rather than already explained.
What I tend to return to are the almost invisible systems that organize everyday perception, like the way something is framed as “relevant” or the assumptions built into feeds and rankings.
Individually, these maybe don’t stand out much, but they accumulate into what we treat as normal, into what we come to believe is simply how things are.
Topics of interest
A lot of my writing sits around a few recurring threads:
🧠 attention and how easily it breaks down
🤝 trust, persuasion and the architecture of influence
🌐 technology at human scale and what it feels like to live inside it
I’m interested in these patterns that you only see when you slow down enough to notice how consistent they are across different contexts and moments of use.
If you’d like to talk
If you have a content challenge or a site that’s acting more like a maze than a guide, share it with me. I promise candid feedback. And sometimes, if we’re lucky, a conversation that surprises both of us. ✨
Time and again, my work intersects with SEO and AI systems, including how content gets cited and surfaced by language models.
Take as a simple example an instance when Backlinko highlighted a Quora answer I wrote as a way to do effective content seeding for language models; a demonstration of how certain approaches to content design can guide what gets discovered and cited.
